SISTEMA DE BIBLIOTECAS

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1.
Administración de marketing: Estrategias y programas. by
Edition: 5a.ed.
Material type: Text Text; Format: print ; Literary form: Fiction ; Audience: Juvenile;
Publication details: Santafé de Bogotá McGraw-Hill 1998
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.8 GUI.

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2.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez. by
Edition: 10 a. ed.
Material type: Text Text; Format: print ; Literary form: Fiction ; Audience: Juvenile;
Publication details: México McGraw-Hill 1998
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.8 STA.

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3.
Investigación de mercados / David A. Aaker, [et.al.]. by
Edition: 3a.ed.
Material type: Text Text; Format: print ; Literary form: Fiction ; Audience: Juvenile;
Publication details: México McGraw-Hill 1997
Availability: Items available for loan: Biblioteca Central (4)Call number: 658.83 AAK, ...

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4.
Investigación de Mercados : En un ambiente de información cambiante / Joseph F. Hair, Jr., Robert P. Bush, DavidJ. Ortinau; Traducción Francisco Javier Dávila Martínez, Enrique palos Báez. by
Edition: 2a. ed.
Material type: Text Text; Format: print
Publication details: Mexico McGraw-Hill 2003
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.83 HAI, ...

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5.
Investigación de Mercados : Un enfoque aplicado / Thomas C. Kinnear, James R. Taylor; traducción Gloria E. Rosas Lopetegui. by
Edition: 5a. ed.
Material type: Text Text; Format: print
Publication details: Colombia McGraw-Hill 2005
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.83 KIN, ...

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6.
Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by
Material type: Text Text; Format: print
Publication details: México McGraw-Hill 2010
Availability: Items available for loan: Biblioteca Central (1)Call number: 659.1 TRE.

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