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Administración de marketing: Estrategias y programas.

Guiltinan, Joseph P.

Administración de marketing: Estrategias y programas. - 5a.ed. - Santafé de Bogotá McGraw-Hill 1998 - 576 p.

ISBN: 9586002454

Subjects--Topical Terms:
COMERCIALIZACION
TOMA DE DECISIONES
MARKETING

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Administración de marketing: Estrategias y programas.