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Fundamentos de marketing /

Stanton, William J

Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez. - 10 a. ed. - México McGraw-Hill 1998 - 885 p.

ISBN: 9701008944

Subjects--Topical Terms:
COMERCIALIZACION
MARKETING

Dewey Class. No.: 658.8 S792f

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Fundamentos de marketing /