Kotler, Philip <br/><br/>
Mercadotecnica / 
Philip Kotler, Gary Armstrong. 
 - 6a.ed. 
 - México  Prentice Hall-Hispanoamericana  1996 
 - 826 p. 
<br/><br/><label>ISBN: </label>9688805904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMERCIALIZACION