Arens, Williams F. Publicidad / William F. Arens, Michael F. Weigold, Christian Arens. - México McGraw-Hill 2008 - 714 p. Taller publicitario ISBN: 9789701066683 Subjects--Topical Terms: PUBLICIDAD Subjects--Index Terms: PERIODISMO Index Terms--Curriculum Objective: Rojas, Alejandro Dewey Class. No.: 659.1 / Ar681