Ethnicity, Inc. /
John L. Comaroff y Jean Comaroff.
- Chicago The University of Chicago Press 2009
- 234 p.
Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.