TY - BOOK AU - Comaroff,John L. AU - Comaroff,Jean TI - Ethnicity, Inc. SN - 9780226114729 U1 - 305.8 20 PY - 2009/// CY - Chicago PB - The University of Chicago Press KW - ETNOLOGIA KW - MAGISTER EN ANTROPOLOGIA KW - ManrĂ­quez, Viviana N1 - AntropologĂ­a N2 - Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption ER -