The sociodrama of presidential politics : rethoric, ritual, and power in the era of teledemocracy.
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ArticlePublication details: Arlington American Antropological Association 1999Subject(s):
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American anthropologistSummary: In this paper I examine the American presidential campaign cycle as a series of ritualized sociodramas. Examples are used from the campaigns of 1988, 1992, and 1996 to illustrate the role of ritual, rhetoric, symbol, and media in the process of presidential power acquisition. These political processes are analyzed utilizing the concepts of sociodrama and rituals of rebellion extant in the literature of political anthropology. Specific cases such as the bus tours of the Clinton campaign, the Willie Horton commercials of the Bush campaign, and the case of Murphy Brown are examined in detail. The goal of the paper is to render an anthropological perspective on the process of choosing the American President in the era of teledemocracy.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Analítica de revista | Biblioteca Central Colección General | General | AM. ANTHROPOL.-02/99 (Browse shelf(Opens below)) | 1 | Available | FICTICIO163 |
En: American Anthropologist. -- Vol. 101 No. 2 (junio 1999), pp. 359-373. ISSN 00027294
In this paper I examine the American presidential campaign cycle as a series of ritualized sociodramas. Examples are used from the campaigns of 1988, 1992, and 1996 to illustrate the role of ritual, rhetoric, symbol, and media in the process of presidential power acquisition. These political processes are analyzed utilizing the concepts of sociodrama and rituals of rebellion extant in the literature of political anthropology. Specific cases such as the bus tours of the Clinton campaign, the Willie Horton commercials of the Bush campaign, and the case of Murphy Brown are examined in detail. The goal of the paper is to render an anthropological perspective on the process of choosing the American President in the era of teledemocracy.
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