| 000 | 00682cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 019163 | ||
| 003 | UAHC_CL | ||
| 005 | 20170803121725.0 | ||
| 008 | 010822b xx j 000 1 eng | ||
| 020 | _a9701008944 | ||
| 040 |
_aUAHC_CL _cUAHC_CL _dUAHC_CL |
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| 082 | 0 | 4 | _a658.8 S792f |
| 100 | 1 | _aStanton, William J | |
| 245 | 1 | 0 |
_aFundamentos de marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez. |
| 250 | _a10 a. ed. | ||
| 260 |
_aMéxico _c1998 _bMcGraw-Hill |
||
| 300 | _a885 p. | ||
| 650 | 4 | _aCOMERCIALIZACION | |
| 650 | 4 | _aMARKETING | |
| 700 | 1 | _aEtzel, Michael J. | |
| 700 | 1 | _aWalker, Bruce J. | |
| 900 | _a658.8 STA | ||
| 942 | _cBK | ||
| 999 |
_c19163 _d19163 |
||