000 | 00445cam a2200169 a 4500 | ||
---|---|---|---|
001 | 019166 | ||
003 | UAHC_CL | ||
005 | 20170803121725.0 | ||
008 | 021224b xx j 000 1 eng | ||
040 |
_aUAHC_CL _cUAHC_CL _dUAHC_CL |
||
100 | 1 | _aKotler, Philip | |
245 | 1 | 0 | _aDirección de marketing : conceptos esenciales. |
260 |
_bPearson Educación _aMéxico _c2002 |
||
300 | _a351 p. | ||
650 | 4 |
_aMARKETING _xADMINISTRACION |
|
900 | _a658.81 KOT | ||
942 | _cBK | ||
999 |
_c19166 _d19166 |