000 00615cam a2200241 a 4500
001 019168
003 UAHC_CL
005 20170803121726.0
008 010822b xx j 000 1 eng
020 _a9684224869
040 _aUAHC_CL
_cUAHC_CL
_dUAHC_CL
082 0 4 _a658.83 A111
100 1 _aAaker, David A.
245 1 0 _aInvestigación de mercados /
_cDavid A. Aaker, [et.al.].
250 _a3a.ed.
260 _aMéxico
_c1997
_bMcGraw-Hill
300 _a715 p.
650 4 _aINVESTIGACIONES
650 4 _aCOMERCIALIZACION
653 _aADMINISTRACION PUBLICA
700 1 _aDay, George
900 _a658.83 AAK
942 _cBK
999 _c19168
_d19168