000			01580cam a2200241 a 4500
001			008689
003			UAHC_CL
005			20170803120504.0
008			091127s2002 xxu 000 eng
020			_a0415130468
040			_aUAHC_CL _cUAHC_CL _dUAHC_CL
082	0	4	_a330.019 _bD735 _220
100	1		_aDouglas, Mary
245	1	4	_aThe world of goods : _btowards and anthropology of consumption / _cwith a new introduction Mary Douglas and Baron Isherwood.
260			_bRoutledge _aNew York _c2002
300			_a169 p.
520			_aIn this work, a leading anthropologist and an economist join forces to suggest - what market researchers have long suspected and anthropologists have observed firsthand in other cultures - that people use goods as a means of communicating with each other. Food, for example, is not just a way of relieving hunger, but is also a means of communicating socially shared meanings - about time (morning or evening, winter or summer), status, the quality of social encounters (festive or everyday), and much else besides. The same is true of most other goods: the clothes we wear, the homes we live in, the cars we drive - all are culturally determined means for communicating socially shared meanings about ourselves. This text shows precisely how the insights of anthropology can help us better understand the varied ways in which we use the "world of goods" to communicate.
650		4	_aECONOMIA _xASPECTOS SOCIOLOGICOS
653			_aMAGISTER EN ANTROPOLOGIA
658			_aSeelenfreund, Andrea
700	1		_aIsherwood, Baron C.
900			_a330.019 DOU
942			_cBK
999			_c8689 _d8689