The world of goods : towards and anthropology of consumption / with a new introduction Mary Douglas and Baron Isherwood.

By:

Douglas, Mary

Contributor(s):

Isherwood, Baron C

Material type: Text

TextPublication details: Routledge New York 2002Description: 169 pISBN:

0415130468

Subject(s):

DDC classification:

330.019 D735 20

Summary: In this work, a leading anthropologist and an economist join forces to suggest - what market researchers have long suspected and anthropologists have observed firsthand in other cultures - that people use goods as a means of communicating with each other. Food, for example, is not just a way of relieving hunger, but is also a means of communicating socially shared meanings - about time (morning or evening, winter or summer), status, the quality of social encounters (festive or everyday), and much else besides. The same is true of most other goods: the clothes we wear, the homes we live in, the cars we drive - all are culturally determined means for communicating socially shared meanings about ourselves. This text shows precisely how the insights of anthropology can help us better understand the varied ways in which we use the "world of goods" to communicate.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Central Colección General	General	330.019 DOU (Browse shelf(Opens below))	1	Available		1375006

In this work, a leading anthropologist and an economist join forces to suggest - what market researchers have long suspected and anthropologists have observed firsthand in other cultures - that people use goods as a means of communicating with each other. Food, for example, is not just a way of relieving hunger, but is also a means of communicating socially shared meanings - about time (morning or evening, winter or summer), status, the quality of social encounters (festive or everyday), and much else besides. The same is true of most other goods: the clothes we wear, the homes we live in, the cars we drive - all are culturally determined means for communicating socially shared meanings about ourselves. This text shows precisely how the insights of anthropology can help us better understand the varied ways in which we use the "world of goods" to communicate.

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The world of goods : towards and anthropology of consumption / with a new introduction Mary Douglas and Baron Isherwood.